Turn Your DATA into Revenue

Overview

The purpose of this new system is to align the EmailDrop project functionality with its current and future needs for accepting and distributing data records. Over the years EmailDrop had evolved to be a central hub for all of the data moving through LeadVision Media with data sources from owned sites such as MyDegree and MyFastQuote as well as from single individuals or companies sending in records. This system will now become Datagenetx.

EmailDrop currently serves the purpose of cleaning incoming records by running emails through one or more third party validation APIs and sorting the records into separate lists based on source. In addition, an unsubscribe database table tracks email records that should be excluded from marketing.

Another primary focus of EmailDrop is distributing collected data to various third party mail platforms (ESPs) for marketing such as MailChimp or Convertkit. A set of rules allow for distributing a record to one or more ESPs as well as throttling and schedules. Records can be distributed as they come into EmailDrop in real time, or by list where stored records can be processed at a later date.

An endpoint for “subscribing” is provided for each list and accepts a POST request with a number of common user fields which are stored in EmailDrop. There is also a public endpoint for “unsubscribing”, which adds an email address to the data_unsub_list table. New records are checked against this table before distributing to ESPs.

Admin

The current admin provides the interface for employees to manage all data. The dashboard displays a queue status for outgoing data to an ESP, statistics for data records sold to third parties, as well as a live log of records running through the system. Under lists, new lists can be created using a source or company name. Current lists are displayed, and a modal provides list details including a posting URL. The ability to review and edit privacy requests should be moved over from the old admin as well.